Get To Know The Heartland

The Heartland is filled with natural and cultural opportunities to discover! Familiarize yourself with some of the area's most attractive features and communities, and see what makes this slice of the Sunshine State so truly unique. 

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Avon Park

As the oldest city in Highlands County, Avon Park is rich with Old Florida charm.

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Sebring

As the "City on the Circle," Sebring is known for its beautifully planned layout and ample attractions.

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Lake Placid

"Lake Placid" suggests a peaceful, idyllic escape - and that's exactly what you'll find in this charming Heartlands city!

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Hardee County

From beautiful parks to one-of-a-kind attractions, Hardee County offers locals and visitors alike the chance to enjoy a true slice of serenity in Florida's Heartlands.

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Highlands Tourist Info

Find local accommodations, racing, recreation, nature, festivals, special events, arts, culture series and much more.

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Sebring International Raceway

Gear up for an action-packed events at the Sebring International Raceway!

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Lakes

The Heartlands are home to an abundance of beautiful lakes where peaceful strolls and fishing fun abound!

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Airports

The Heartland's central location in South-Central Florida gives you effortless access to travel.

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Golf Courses

Florida is known for its world-renowned golf opportunities, and the Heartland is no exception!

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Parks & Recreation

When it comes to parks and outdoor adventures, there's no better place to be than the Heartland.

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South Florida State College

The Heartland is home to South Florida State College, a higher education institution whose central location makes it a premier choice for local students!

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